Monday, May 4, 2015

Using social media to boost your business

These days businesses need a website, facebook page, instagram account, twitter presence and blog to generate clients. Gen-Y search for just about anything on their iPhone. If you ask them where their yellow pages directory is, it would be safe to assume that the answer would be "in the bin".

Getting your business on social media can be daunting at first, but the pro's far outweigh the con's. You will interact with your target market, be made aware of any issues, and generate sales.

Social media doesn't just raise brand awareness, it constantly reminds customers of your products or services, and gives them incentives to buy. You can try tweeting promo codes or running Instagram competitions where followers can share and hashtag for the chance to win.

And the best part is.... it's free!

If you are intimidated by the online world, you can hire PR companies or experts to do all the work for you - if you are prepared for fork out a monthly fee. You can also undertake a short social media course for a fraction of the cost and learn how to promote your business across all platforms in just a few months.

Learning Cloud has a variety of courses available such as Social Medial Marketing SkillsUsing Social Media in Business and Building a Brand on Social Media.

If you are unsure which option is best for you, you can call speak to a careers advisor for an obligation free consultation by calling 1300 650 569.

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