Thursday, March 12, 2015

The Return of Hand Lettering

It’s official. Hand lettering is having a comeback. After a decade of Times New Roman, Comic Sans and their counterparts, a wonderful, whimsical art form is in the midst of a resurgence. 

With an enormous amount of adaptability, you have probably noticed lettering popping up everywhere from movie credits to business logos and even magazine covers. A quick look at the Instagram, blog or website for typography whiz Jasmine Dowling will show you just how in demand this art form is.

Lettering can be simply defined as “the art of drawing letters”. Those of us who were scolded during our formative years for our scribbly technique or struggled to be awarded our pen license during primary school will appreciate the effort that goes into making lettering look appealing to the eye.

Lettering can be hand drawn with pens, pencils or brushes and has been around for centuries. Lettering and calligraphy evolved alongside each other, along with other letter related arts such as engraving. Even those in previous generations who could not read admired the beautiful calligraphic art work that was being done around the world.

In an age where we type more than we pick up a pen and write, a new found appreciation for hand lettering has emerged. So what does this comeback mean for those who were given the gift of a neat scribble? With a bit of practice, you could pick up a handy side project, second income or even start your own business! 

Common ways to draw an income from your hobby include designing your own cards or typography prints to sell online or at your local market. You can even do personalised baby name prints or hand written invites or be involved in graphic design for small local businesses.

The brilliance of social media and other apps such as gumtree can be used to your advantage (and for free!) when looking to advertise your pretty scribbles and start generating an income out of your passion.


For more information on Learning Clouds Calligraphy course , visit our website or contact us directly on 1300 650 569.

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